Upwind is a place where opportunities happen
At Upwind, we are a team of hands-on, problem solvers and doers. We believe in empowering organizations to run their cloud environments securely and efficiently to accelerate their businesses.
Working at Upwind is an exhilarating journey of innovation and growth. Every day presents new challenges and opportunities that fuel my passion and drive. In this dynamic environment, I’ve collaborated with talented individuals who value inclusion and embrace different perspectives.”
Being an Upwinder
We are Driven by Customers
We listen closely to understand our customers’ deepest pain points, working backwards to deliver easy-to-use, innovative solutions that not only meet immediate needs, but anticipate future ones.
We prioritize long-term relationships and value over short term outcomes, striving to exceed expectations and reinforce our customers’ trust in Upwind.
We value speed
We make decisions swiftly, recognizing many can be reversed or refined.
We believe in failing fast, and aren’t afraid to change course when necessary. With a bias for action we take calculated risks – even in the face of uncertainty – knowing that urgency drives momentum and propels us forward.
Speed doesn’t just get us there faster; it lets us adapt quickly and build on each step with what we learn.
We Improve Every Day
We believe in the power of incremental progress: every day, every meeting, and every decision is an opportunity to improve.
Committing to getting 1% better with each cycle creates compounding gains, allowing us to build products that are 10x better over time.
Improvement doesn’t stop with delivery; we follow up, adapt, and refine to ensure every outcome evolves towards excellence.
We Take Ownership
We get the job done and never assume that someone else will do it.
When things aren’t going right, we take responsibility and step in to fix it. No task is beneath us, and “it’s not my job” isn’t in our vocabulary.
As owners, we stay aligned with the bigger picture for Upwind, communicating efficiently, giving constructive feedback, and proactively escalating issues to keep everyone moving forward together.
We are Resourceful and Resilient
We create our own reality, accomplishing more with less by leaning on creative problem-solving & adaptability.
When we face constraints and the path forward isn’t clear, we find ways to make it work without sacrificing quality or our commitment to high standards.
We see setbacks as new opportunities to innovate, moving forward stronger and better prepared.
We Lead with Humility
We approach every interaction with humility, respecting and learning from others.
We hold ourselves accountable, publicly owning mistakes and using them as stepping stones for growth.
Integrity guides us to act in the best interests of the team, fostering a culture of trust, shared purpose, and mutual growth.
As a UI/UX designer, I enjoy creating user-friendly experiences that deliver innovative technology. It’s empowering to be part of a company that values inclusion and embraces unique perspectives in the cybersecurity industry.”
Upwind is a place where diversity of thought is encouraged and accepted. My ideas are valued, my voice is heard, and my potential is realized. We are shaping the future of cloud security.”
Open positions
Head of Demand Generation (US - Remote)
About The Position
Upwind is a next-generation Cloud Security Platform that leverages runtime context to identify and prioritize critical risks, providing precise insights and efficient cloud security management. Unlike traditional tools, Upwind uses runtime data proactively for risk prioritization and posture insights, ensuring teams focus on what truly matters. With industry-leading efficiency and eBPF-powered sensors, Upwind delivers comprehensive capabilities, including agentless cloud posture discovery, real-time threat protection, and integrated API security. From misconfigurations to malware defense, Upwind ensures end-to-end, cost-effective cloud infrastructure protection. At Upwind, you’ll have the opportunity to think creatively, explore new ideas, and use your skills to make a meaningful impact on our growth.
Upwind is seeking an experienced and results-driven Head of Demand Generation to lead our efforts in driving high-quality leads, nurturing prospects, and scaling our pipeline to meet ambitious growth goals. As a critical member of the marketing team, you’ll own event strategy, PPC campaigns, and innovative prospect engagement initiatives, working closely with sales and marketing leaders to align demand generation efforts with Upwind’s overarching strategy.
The ideal candidate is a creative thinker with a data-driven mindset, a passion for collaboration, and a proven track record of executing successful demand generation campaigns. This role is pivotal in bridging marketing and sales, ensuring alignment, and driving measurable results.
Responsibilities
- Design and execute integrated demand generation campaigns across digital and offline channels.
- Develop and manage paid advertising campaigns (e.g., LinkedIn, Google Ads) with advanced targeting strategies like retargeting, lookalike audiences, and contextual advertising.
- Lead innovative initiatives such as gamified tools, interactive assets, and micro-campaigns to engage and convert prospects.
- Own the planning and execution of all non-conference events – including regional events, sponsorships, and other field marketing initiatives, such as dinners, meetups, and executive roundtables.
- Partner with the Field Content Marketing Manager to align event follow-ups and integrate them into broader campaigns.
- Work closely with sales, the Head of Sales Growth, and marketing leadership to ensure alignment on goals, priorities, and execution strategies.
- Serve as the primary liaison for sales to align on follow-up strategies, lead management, and campaign performance.
- Define and track KPIs for demand generation, such as cost per lead, MQL-to-SQL conversion rates, and event ROI.
- Analyze campaign performance and use data-driven insights to optimize campaigns and improve results.
- Collaborate with the Programs & Campaigns Manager, Product Marketing Manager, and Digital Marketing Content Manager to ensure campaigns are integrated and aligned with messaging.
- Provide guidance to cross-functional teams to ensure smooth execution of demand generation initiatives.
Requirements
- 5+ years of experience in demand generation, field marketing, or a similar role, preferably in B2B SaaS or technology.
- Proven track record of designing and executing successful demand generation campaigns that drive measurable results.
- Expertise in digital marketing platforms (e.g., Google Ads, LinkedIn Ads) and event strategy.
- Strong analytical skills with the ability to interpret data, optimize performance, and report on key metrics.
- Excellent collaboration and communication skills, with a demonstrated ability to align marketing and sales teams.
- A creative thinker who brings innovative ideas to engage prospects and nurture leads.
- Experience managing and mentoring teams or cross-functional projects.